Qualcomm and Sesame Workshop collaborate on applications based on augmented reality
Qualcomm and Sesame Workshop, the producer behind Sesame Street, have joined hands to explore augmented reality experiences for children that encourage educational experiences. Sesame Workshop has teamed with Qualcomm to create a prototype playset that brings physical toys to life. The project explores the use of a tablet with a traditional playset to make children’s’ playtime more fun and educational, claims Qualcomm. The prototype playset includes traditional elements such as common household objects, as well as figurines of classic Sesame Street characters Cookie Monster, Bert and Ernie.
Additionally, the demo includes a tablet and an application that uses Qualcomm’s Vuforia augmented reality platform. When the tablet is pointed at the playset, the pieces and the play environment come alive through the tablet’s camera, transforming the playset into an interactive experience. Previously Qualcomm released the Vuforia platform for such transformative experiences where real-world objects transform into interactive experiences for use in gaming, interactive media and instructional applications. In the meanwhile you can hit the link and check out the video of the Sesame Street playset.
Disclosure: Qualcomm paid for our travel and stay to attend CES.
















