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Reliance Jio to launch 2,000 digital express mini outlets for its 4G LTE services and handsets


Reliance Jio is reportedly planning to open 2,000 Digital Xpress Mini outlets for providing the company’s forthcoming telecom services and devices including smartphones and tablets, and also peripherals from third party vendors. Reliance Jio will launch these outlets in the current fiscal year to sell the company’s telecom services including mobile phone and 4G LTE Internet services through these stores, each of which will be about 250 square feet, ToI reports.

These exclusive stores will help the company in providing its services to the potential customer base with ease. “Driven by rapid technology advancements, this category is witnessing faster replacement cycles. The new concept, Digital Xpress Mini, is aimed at providing a differentiated technology shopping experience to consumers and thereby reinforcing Reliance Digital’s position as a front runner in the emerging mobile retail segment,” a Reliance Jio spokesman said.

Recently Apple too had been in the news for launching smaller stores even in major places and tier 2 cities in India to push the sales of its mid-range products. Players like Samsung as well as operators like Airtel too have their exclusive stores running in the country. Samsung’s Smartphone Café stores are the company’s exclusive centres that have an experience zone for customers.

Reliance Jio has been working on its 4G LTE network services which are expected to be announced by September this year. The company has unified services license for pan-India operations and has recently also invested in 1,800MHz spectrum across 14 circles by paying about Rs 11,000 crore. It already has pan-India BWA spectrum in the 2,300MHz band, which it acquired for Rs 13,000 crore during the 2010 BWA spectrum auction. The company has been working on launching its voice services as well as data services pan-India and has also been in reports for working on affordable 4G LTE-enabled smartphones, which would come for around as low as Rs 5,000. The company was recently also in news for hiring 500 people for the roll out of its 4G LTE services.