First first teased in September, Sagoon, a new social app has launched in India. The app borrows from a range of existing social apps available, including Facebook and anonymous messaging app Sarahah.
Sagoon is a social commerce platform and its official app is aimed at delivering users the experience of social media, while allowing them an opportunity to earn as well. The app is now officially available on the Google Play Store and has already witnessed over 10,000 downloads.
The app has three important features – My Day, Secret, and Mood Talk. My Day lets you plan your daily activities, set reminders, keep track of your schedules, and also share events with friends. Secret is a section within the app that lets you have private conversations with messages that disappear, share thoughts with others without disclosing identity, and also explore what others are talking about from the community.
Lastly, Mood Talk is a chat feature that lets you communicate with others using ‘moods’ – which basically refers to real-time animated characters reflecting your current state of mind. The chat vanishes automatically after 24 hours, a feature similar to Snapchat and Instagram where you can post content that disappears after a given time period.
Although the app is live for Android users, it lacks one promised feature, called Social Smart Cards. According to a BusinessWorld, Sagoon envisions to create a world where everyone makes money while socializing. The Social Smart Cards, when introduced, would enable users to earn rewards while using the social site.
With the launch of the app, Sagoon has also opened channels for Indian consumers to invest in the company’s third round of crowd funding through debit or credit cards. The company has secured $4.8 million in funding, following the close of its first Regulation A+ offering on November 30, 2017.