Samsung has launched its 2018 QLED TVs in India. The South Korean technology giant says Indian are upsizing and are now switching to bigger televisions. With the new range of QLED TVs, Samsung wants to maintain its dominant position in the premium TV segment.
Samsung says it has a market share of 36 percent in the UHD TV market and 33 percent share in the market for TVs with 40-inch or bigger screen. The arrival of these new QLED TVs coincides with launch of new televisions from brands like Xiaomi, TCL, Thomson, Kodak among others. Xiaomi, in particular, seems to be disrupting the market by offering flagship features at reasonable price.
Samsung acknowledges the competition and it plans to fight back by increasing its UHD TV lineup by 60 percent while the new QLED TVs will serve as go to device for those looking to get ultra-premium TV. Samsung was the first to launch LED TV, Smart TV, Curved TV, Curved UHD TV and is now trying to pioneer the QLED technology.
Samsung 2018 QLED TV Pricing
While Samsung offered its 2017 QLED TVs in three different series, this year, it is adding one more series. The 2018 QLED TVs will be offered in 8 different models ranging from 55-inch to 75-inch. The QLED TVs will be available in flat as well as curved models and will start at Rs 2,45,000 in India.
Samsung 2018 QLED TV Features
Samsung pioneered the OLED technology and now it is aggressively selling the QLED technology. With QLED technology, Samsung’s televisions adopt quantum-dot displays and in comparison to OLED, the QLED has the ability to 100 percent of the color volume. It supports HDR brightness upto 2000 and supports wider viewing angle.
One of the key benefit of QLED over OLED is the lifespan. Samsung says all of its QLED TVs come with 10-year panel warranty, which means the South Korean company is saying there will be no pixel burn in or edge distortion for at least 10 years.
Samsung is known for innovation and this year’s QLED TV range is no different. With 2018 QLED TVs, Samsung is introducing Ambient Mode, which converts the TV into a canvas that mirrors the pattern on the wall behind the TV. The idea is make the TV blend completely with your home decor and not let it represent a black border.
Watch: Samsung Galaxy S9+ Video Review
The TV can also automatically show you weather updates to reflect whether it is sunny or rainy or snowy in your area. Samsung’s 2018 QLED TV users can also further customize the experience with their own photo collection. In order to setup the wall as your Ambient Mode, users need to capture the picture of their wall with the TV via Smart Things app on their Galaxy smartphone and then the application automatically converts into a wallpaper for the TV. The Ambient Mode is a cool feature but it won’t really make a huge difference if you plan to mount the TV in front of a plain wall.
Another change this year is what Samsung calls as one invisible connection. The TV comes with one single cable that transmits both data and power. This is a major innovation since it will declutter cables in your home and ensure that cables don’t come in the way of your TV viewing experience. The QLED TVs also support S Voice, which is a voice assistant that will not only help control TV but will also answer queries like digital assistants on smartphones.
These Samsung QLED TVs also come installed with the Smart Things app that can connect to various IoT devices like smart thermostat or Philips Hue bulbs. They can also communicate with other Samsung consumer electronics devices including refrigerators, air purifiers and robot vacuum cleaners.
The entire package is crafted using metal and the QLED TVs feature nearly bezel-less design. They come built with host of smart TV features and Samsung is offering free Galaxy S9 with the purchase of these QLED TVs. If money is not a constraint and all you seek is a rich TV experience then these new QLED TVs should be on top of your buying list.