The Rs 10,000 to Rs 15,000 smartphone space in India today is dominated by Chinese manufacturers. While the space is dominated by options from Xiaomi, Oppo and Vivo, Samsung also maintains a respectable presence in the field. The latest phone from the company is the Samsung Galaxy On7 Prime, which was launched in January. Priced at Rs 12,990, the phone is available now in India.
At first glance, the Samsung Galaxy On7 Prime looks like a value-for-money offering. Also introduced with the smartphone is Samsung Mall, a feature on the device. In our first impressions, we’ll go into the details on what the Samsung Galaxy On7 Prime and Samsung Mall are about.
Design and Specifications
When it comes to design, the Samsung Galaxy On7 Prime is as traditional as it gets. Metal unibody designs are common in this space, and the Samsung Galaxy On7 Prime does come with this. The phone’s home button and fingerprint sensor are located right below the screen, with the Android navigation buttons on either side of the home button.
The phone’s power button is on the right, while the volume rocker is on the left, in typical Samsung fashion. You also get a 3.5mm jack and micro-USB port for charging and data transfers, as well as a combine SIM and micro-SD slot.
The base variant of the phone is priced at Rs 12,990 and comes with 3GB of RAM and 32GB of internal storage. You also get a 4GB RAM and 64GB internal storage variant priced at Rs 14,990. Both variants are available in graphite black and champagne gold color options.
Coming to the specifications, the Samsung Galaxy On7 Prime gets it about right when it comes to the mid-range. You get a 5.5-inch full-HD LCD screen, which isn’t in the 18:9 aspect ratio that is popular even in the mid and budget ranges today. The more affordable Honor 9 Lite comes with an 18:9 screen, which makes the Samsung feel a bit dated in comparison. The screen itself is decent, with good colors and contrast.
Under the hood, you get the 1.59GHz Octa-Core Exynos 7870 SoC. This is a decent mid-range SoC from Samsung that competes with the Qualcomm Snapdragon 625, and along with 4GB of RAM will offer decent mid-range performance. You also get a 3,300mAh battery which will last about a full-day on a single charge as per our estimates.
What is disappointing about the Samsung Galaxy On7 Prime is that it has been launched with Android Nougat despite Android Oreo being the flavor of the season. The user interface of the smartphone is familiar if you’re a Samsung user, and you also get Samsung’s Bixby UI if you swipe right at the home screen. We’ll go into more detail on this in our review.
Samsung Galaxy On7 Prime Camera
The Samsung Galaxy On7 Prime comes with a 13-megapixel camera at the back and 8-megapixel camera up front, and both have an aperture of f/1.9. I wasn’t impressed with the pictures at first glance, and face detection and autofocus were below par when it comes to a mid-range smartphone. Images appeared dull and colorless, but it may be too soon to judge the camera. We will of course explore this in more detail in our review.
Let’s finally discuss what I feel is the key feature in the Samsung Galaxy On7 Prime. You can use the Samsung Mall app to take a picture of any object and search on various e-commerce sites for links, including Amazon India, Jabong, Tata Cliq and more. The app uses augmented reality technology to show you information about any product you search for. This would be particularly useful for shoppers, who can get quick information on pricing and deals on any product they may see in a store.
While there isn’t much changed in design and the phone has also been launched with Android Nougat, the Samsung Galaxy On7 Prime does promise a bit more through the Samsung Mall app. Performance is decent at first glance, and you definitely get the reliability of Samsung with the On7 Prime. Unfortunately, it isn’t quite as fancy as some other phones in the category, thanks to dated design, a regular 16:9 screen and cameras that seem ordinary at best.
However, Samsung’s superior brand name, strong dealer network and trusted after-sales service setup continue to help the company maintain its dominance in India. The Galaxy On7 Prime is available now starting at Rs 12,990, and we’ll bring you our review on the smartphone very soon.
Translated to English by Ali Pardiwala