Samsung Galaxy S8 pre-orders show customers are over Galaxy Note 7 fiasco

Are the consumers over their worst fears?


The new Galaxy S8 and Galaxy S8+ are believed to be Samsung’s comeback smartphones following the worldwide embarrassment caused by the combusting Galaxy Note 7 in 2016. As the new flagship smartphones are up for pre-order in the US and South Korea, Samsung has revealed that the lineup is proving more popular than last year’s Galaxy S7. Now, this suggests that the world might finally be over the Galaxy Note 7 nightmare and willing to embrace the brand-new smartphones.

Moving away from the traditional designing pattern, this year, Samsung is offering the spilling displays on both Galaxy S8 and Galaxy S8+ models. The Galaxy S8 features a 5.8-inch display with quad HD resolution while the Galaxy S8+ features a 6.2-inch display. Interestingly, more consumers are opting for the larger variant, despite its visibly taller structure. As Samsung notes in an email to CNBC, “The majority of consumers have been selecting the Galaxy S8+.”

When initial rumors started flowing in about the new Galaxy S8 lineup, many believed that with a phablet size of over 6-inches, Samsung was aiming to offer consumers a Galaxy Note 7-like big-screen experience. It is also speculated that Samsung might discontinue its Note range of phablets following the battery combustion issue and hence, the company is focusing on offering features which are a blend of its Note series and the older Galaxy S series. ALSO READ: Refurbished Samsung Galaxy Note 7R images leaked, rumored to feature smaller battery

In its emailed response, the company further notes that it is already witnessing “double digit growth” (at least 10 percent) over last year in the few weeks since pre-orders for the Galaxy S8 lineup went live. The company’s positive outlook with the pre-order numbers in the US and South Korea is also indicative of the absence of scepticism from the consumers’ end when it comes to device safety. Samsung reveals that pre-orders for the Galaxy S8 and Galaxy S8+ have surpassed all past records in home country as more than 550,000 units of the phones have been reportedly booked in just two days. To recall, the Galaxy S8 and Galaxy S8+ were announced on March 29 and are set to go on sale starting April 21.

It is worth mentioning that the Galaxy Note 7 debacle, in which random battery fires led to physical damages to consumers and brought tremendous reputational injury to Samsung, cost the South Korean manufacturer billions of dollars into first fixing the phablets and later making a global recall. With its new Galaxy S8 and Galaxy S8+ flagship smartphones, the company is now looking to resurrect its image in the eyes of the consumers and reclaim its gloryALSO READ: Samsung Galaxy S8, Galaxy S8+ pre-registrations kick off in India; here’s what you need to know

By pushing out the bezels and increasing the device size, Samsung does appear to have got the calculations right this time. While pre-orders are indicative of the upcoming sales figure, they aren’t certainly a sign of imminent success. The new smartphones are set to be put through more rigorous consumer testing for possible flaws. It has already been put through one such test where it did top the existing iPhone 7 Product RED. However, it will be interesting to see how over time the Galaxy S8 lineup fairs against its biggest competitor – the upcoming Apple iPhone 8.

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  • Published Date: April 11, 2017 1:14 PM IST