When Samsung executives took to stage at the Mobile World Congress (MWC 2018), the confidence they exuded was palpable. Unlike last year, when the company had immense pressure to compensate for its Note 7 global debacle with the completely redesigned Galaxy S8 lineup, Samsung introduced its Galaxy S9 with more faith than before, and that is what is likely to reflect into real sales.
If you ask CEO of Samsung’s mobile division, DJ Koh, the Galaxy S9 and Galaxy S9+ will outperform the predecessors in sales figures. In a statement to SamMobile, Koh said, “The Galaxy S9 will be released earlier in the year than the Galaxy S8 was, and as we plan to release various marketing strategies to beef up demand, I believe overall numbers will be better.”
According to estimates, Samsung has sold 37 million units of the Galaxy S8 since its launch in April last year. Given that the launch of the Galaxy S9 is accelerated by almost a month, the numbers can be expected to improve. What also would help boost the numbers is the early launch in markets such as India where the brand enjoys significant popularity.
The Galaxy S9 and Galaxy S9+ do not bring major changes, yet, Koh says the feedback for the new flagship smartphones is better than expected. He acknowledged that in terms of innovation, the Galaxy S9 series falls short. He said, “there weren’t many expectations in terms of innovation”. However, he said that it is a matter or perspective and that innovation is no longer about forcing technologies to customers, but about providing customers with convenient experiences in the features they use the most.
A similar sentiment is echoed by LG. The company’s mobile business head Hwang Jeong-hwan said that it will no longer be chasing the competition but focus on improving core competitiveness. He further said that LG won’t be increasing the prices of its smartphones by adding unnecessary features that its customers don’t use in day-to-day life.
As for the Galaxy S9 and Galaxy S9+, the smartphones have been listed on Flipkart, Samsung e-store, and Airtel Online Store for pre-booking and pre-registration. Although local prices of the smartphones have not been announced, it is expected that Samsung will release the pricing details on March 6. The premium smartphones are likely to be placed in the Rs 60,000-Rs 80,000 bracket, considering they are the most expensive Galaxy phones from Samsung’s portfolio.