Ever since Chinese vendors such as Xiaomi, Oppo and Vivo among others entered the Indian smartphone market, Samsung has been facing the heat. In fact, Xiaomi managed to topple Samsung to become the top smartphone vendor in the country. Now, thanks to affordable smartphone lineup in the Galaxy J-series, Samsung has managed to regain the top spot.
According to Counterpoint Research, Samsung had a market share of 29 percent in the April-June quarter, whereas Xiaomi took the second spot with a market share of 28 percent. It slightly contradicts last week’s Canalys report where Samsung barely fell short of reclaiming the top spot by 0.02 percent in the second quarter. According to the report, Samsung had a market share of 30.2 percent, whereas Xiaomi had a share of 30.4 percent. Meanwhile, IDC expects Indian smartphone market to show double digit growth, with Samsung and Xiaomi leading the pack.
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Coming back to Counterpoint report, research analyst Karn Chauhan said, “Samsung has regained the leading position back after receding it to Xiaomi two quarters ago. The success of Samsung during the quarter can be attributed to its refreshed J series as it launched the most number of models as compared to any brand across multiple price points during the quarter. These new launches brought some of the most popular and sought after features like dual camera, infinity display, and facial unlock across different price segments for Samsung for the first time ever.”
Samsung’s Galaxy J6, Galaxy J2 (2018) and Galaxy J4 that focus on the budget segment have been one of the reasons for Samsung’s success. “Additionally, the strong offline distribution and aggressive marketing campaign around its J series helped the brand to gain not only market but also mind share during the quarter. 2H 2018 is likely to be a close race between Samsung and Xiaomi especially during the important upcoming festive season,” Chauhan added.
Xiaomi, on the other hand, recorded highest ever shipments in India during the second quarter of 2018. The supply chain and strong product strategy with devices under Rs 10,000 allowed Xiaomi to target the core audience in India, the first time buyers who look for entry-level and affordable budget phones. The Redmi 5A has been the best-selling this quarter, wheras the demand for Redmi Note 5 Pro continues to be strong.
Brands like OnePlus have seen a growth of 284 percent and taking a lead in the premium segment for smartphones priced Rs 30,000 and above. Honor has seen a growth of 188 percent to retain its share in top five brands, whereas Xiaomi has seen a growth of 112 percent.
Further, according to Counterpoint, the Vivo Y71 was the best seller in the mid-range segment, whereas Oppo’s Realme 1, Honor 9 Lite, Oppo F7 and Redmi 5 also did well during the quarter.