Samsung reportedly plans to launch Tizen phones in second quarter of 2014


Samsung has reportedly pushed the launch of its much awaited Tizen OS smartphones to the second quarter of this year. The company has for long been working on its Tizen OS smartphones to reduce its dependence on Google for Android, however the company has still not been able to introduce the phones in the market. According to Reuters, Yoon Han-kil, senior vice president of Samsung’s product strategy team has said that the company has now pushed the launch of its Tizen smartphone to the second quarter due to a global cross-licencing patent pact between Samsung and Google.

Samsung had earlier planned to introduce the Tizen phones in Q4, 2013, however had to delay the plans to February this year, at MWC. The company could not even make an announcement this time and postponed the plans further by an uncertain time frame. Samsung had relied on Japan’s NTT Docomo to launch the first Tizen smartphones but the carrier dropped the idea suggesting the market conditions were not right and instead launched the iPhone on its network.

According to Han-kil, Samsung has changed its strategy and has decided to launch the phone in a few countries where they see good scope for the phone to do well. The company will first launch two phones including a high-end smartphones, and a mid-range to cater to the mid-range segment which would help it drive volume growth.

The company had recently launched its Gear series of wearables running on the Tizen, and is working on making these devices compatible with all Android powered smartphones. Samsung insists that Android will continue to be its primary smartphone platform with hopes of Tizen eventually accounting for 15 percent of the company’s total smartphone shipments to become a successful platform.

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