According to a report by research firm Strategy Analytics Samsung sold 63 million smartphones in the fourth quarter of 2012. Frankly, this is an astonishing number, but its worth noting that Samsung had released its flagship ‘Phablet’ the Galaxy Note II in this period and was already riding high off the success yielded by the Galaxy S III smartphone.
In the Q4, Samsung managed to capture 29 percent of the smartphone market. In the same period Apple managed to sell 47.8 million iPhones, which was a record for the company. It’s worth noting that while Apple only sells high-end, high margin iPhones, Samsung covers a wide gamut starting off in the ultra low-end of the market spiralling up to the premium segment with devices like the Galaxy S III and the Galaxy Note II.
If one takes a look at 2012 per say, then Samsung sold 213 million smartphones with a market share of 30 percent. Apple in comparison sold 135.8 million iPhones with a market share of 19 percent.