Samsung is witnessing a resurgence of sorts after the Galaxy Note 7 debacle last year that threatened to dilute some of its brand equity. The Korean phone-maker held a 43 percent share in the Indian smartphone market at the end of July, reveals a new report by market tracker GfK. A large part of this growth was driven by Samsung’s successful Galaxy J7 series that included handsets such as the J7 Nxt, the J7 Pro and the J7 Max. Additionally, flagship launches including the Galaxy S8 and the Galaxy S8 Plus are boosting sales not only in India but also elsewhere.
“In volume terms, the company cornered 40 percent of total smartphone units sold nationally across brands in July, based on GfK data available with us… The Galaxy J series is doing particularly well, in that one out of every three smartphones sold in the country today is a ‘J series’ phone,” Mohandeep Singh, senior vice president (mobile business) for Samsung India, reportedly said. Samsung’s J series handsets accounted for 33 percent of all smartphones sold in India in the month of July. ALSO READ: Samsung Galaxy J7 Nxt with Android 7.0 Nougat launched, priced at Rs 11,490: Specifications, features
Samsung’s surge comes at a time when its Chinese counterparts Oppo and Vivo — which have fast gained popularity in India — are said to have reported a 30 percent drop in July shipments. Their decline happened despite the overall domestic smartphone market growing 8 percent in the period. Oppo and Vivo have had a massive offline presence so far, which is now being challenged by fellow Chinese smartphone maker Xiaomi’s offline foray. Xiaomi, which is the second-biggest smartphone vendor in India after Samsung, is aggressively expanding its physical retail touch points and is expected to open 100 Mi Home stores in two years. ALSO READ: Oppo, Vivo sales decline by 30% in India, could be linked to Xiaomi’s offline entry
Globally, emerging markets like India and Indonesia are driving smartphone sales. The introduction of the Galaxy S8 and Galaxy S8+ has brought back high demand for Samsung smartphones, according to research firm Gartner. And the recently released flagship Galaxy Note 8 is likely to fuel further demand. “Despite growing competition from Chinese brands such as Huawei, Oppo, and Vivo, we expect Samsung to register growth in 2017,” Anshul Gupta, research director at Gartner, said. We might be in for a market churn, especially in the upcoming festive quarter.