Smartphones with dual-camera setups that support low-light imaging and bokeh effects is becoming a new trend in the industry. However, the features have been found working effectively only on premium smartphones like the iPhone X, Samsung Galaxy Note 8 and iPhone 8 Plus. Samsung now says it plans to bring that feature down to lower-priced mobile devices as well.
The South Korean technology giant has announced a new dual-camera solution based on its ISOCELL dual-image sensors and proprietary software that will make dual-camera systems possible on lower end mobile phones. Samsung describes the system as having a combination of dual-image sensors and algorithms that will allow smartphone users to click pictures and add bokeh effects after you have taken a photo.
Samsung says its ISOCELL dual-camera tech can be configured in different configurations depending on its use case. If the smartphone is intended for low-light shooting then Samsung recommends using a set of two 8-megapixel image sensors while for bokeh, it suggests use of a 13-megapixel sensor paired with a secondary 5-megapixel sensor. Samsung had previously detailed how its ISOCELL image sensors can support optical zoom but it seems to be keeping the technology for its own smartphones.
The idea here is to sell these camera modules to other smartphone manufacturers and make it a new revenue stream for the Korean conglomerate. The company is already the leader in semiconductor technology and sells its processors, memory and flash storage to other brands. Since it is a complete solution, smartphone makers can integrate dual-camera setups without investing much on hardware integration and software optimization.
Samsung has already integrated its ISOCELL dual-image sensors technology on its mid-range Galaxy J7+ smartphone and the feature is expected to become available on other models as well. Sony is currently the leader in smartphone sensor shipments and with the ISOCELL tech, Samsung is trying to win customers of the Japanese tech giant.
Samsung recently announced its quarterly earnings where it saw record profit majorly driven by strong sales of its chip and storage business. However, Samsung’s mobile business saw decline in profit and the image sensor business can indeed be a good business opportunity especially considering the fact that Chinese smartphone makers struggle with camera technology.