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Smart speaker war intensifies as Google ships more than Amazon in Q1 2018

Google shipped about 3.2 million Home and Home Mini devices in comparison to the 2.5 million Echo devices shipped during the same time.

  • Published: May 24, 2018 4:03 PM IST
Google Home 5

The smart speaker industry is a highly competitive space where Google and Amazon are each other to get a spot in the living room of the customer. Both the companies have been working on new devices as well as better pricing to undercut each other when it comes to the pricing of the speakers. In this firefight for market domination, the latest report by market research firm Canalys added that Google managed to beat Amazon in the number of new shipped devices in the Q1 of 2018.

According to the report, this is the first time where Google has beaten Amazon in terms of sales. Canalys went on to add that Smart speakers were “the world’s fastest-growing consumer technology segment”. The segment hit nine million units in the first quarter of 2018, a clear up to 210 percent increase when compared to the number of units in the first quarter of 2018. The report notes that shipment numbers don’t really translate into exact sales numbers but regardless that, Google shipped about 3.2 million Google Home and Home Mini devices in comparison to the 2.5 million Amazon Echo devices shipped during the same time.

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In terms of percentage, Google stood on the top with 36.2 percent while Amazon stands on the second spot with 27.7 percent. These are contrasting figures when compared to last year where Amazon stood tall at 79.6 percent and Google was sitting on 19.3 percentage.

Moving down the list, Alibaba is sitting on the third spot with 1.1 million Tmall Genie speakers in China while Xiaomi secured the fourth spot with 6,00,000 shipments for its Xiao AI speakers. Apple TV did not make to the top four most shipped smart speakers.

  • Published Date: May 24, 2018 4:03 PM IST