Smartphone vendors shipped a total of 12.8 million smartphones in India in Q3, 2013, resulting in a whopping 229 percent year-over-year growth from the same period last year when 3.8 million smartphones were shipped. Smartphone shipments grew 28 percent over the last quarter, according to the IDC’s quarterly mobile phone tracker.
“The overall mobile phone market (feature phones and smartphones) had a 12 percent growth year-over-year and a 7 percent growth quarter-over-quarter with the share of feature phones sliding further to make 81 percent of the total market in Q3, 2013 despite the feature phone market growing at 3 percent in Q3, 2013 over Q2, 2013,” the report stated.
The phablet category – devices with displays between 5-inch and 6.99-inch – continued to gain momentum in India with a 23 percent of the overall market in terms of volume. ”The growth in the smartphone market continues to drive the overall growth numbers for the phone market – given that there’s still a huge potential for smartphone penetration in India, this trend is expected to continue in the coming quarters”, said Manasi Yadav, Senior Market Analyst with IDC India.
Local brands like Micromax and Karbonn witnessed a slowdown in their growth while Samsung and Nokia strengthened their market share during the quarter. Samsung led the smartphone market with a 33 percent market share. Its shipments grew by 36 percent quarter-over-quarter.
Micromax trailed behind with 17 percent of the market share followed by Karbonn. Nokia claimed the fourth spot with a 5 percent market share with Lava breaking into the top five for the first time.