After changing the orthodox ways of chatting, video messaging application Snapchat is now reportedly working to give tough competition to Google with its own augmented reality (AR) “smart” glasses. According to a TechCrunch report, Snapchat has hired developers from major augmented reality groups like Microsoft‘s HoloLens, PTC’s (formerly Qualcomm’s) Vuforia and eye-tracking tech maker Eyefluence to make Snapchat’s pair of “smart” glasses.
ALSO READ: Microsoft’s HoloLens to dominate wearable market, not Google Glass: Juniper Research
The company showed interest when Google Glass was launched. Snapchat later bought Vergence Labs, which produced a pair of glasses equipped with an embedded camera for $15 million in March 2014. Snapchat soon bought Scan.me for $50 million, a QR code-scanning/creating technology that would later manifest itself it the company’s Snaptags feature.
Snapchat has introduced some bold and stunning content features since the inception of its service. It attempted to revamp event marketing through its feature Stories, redefined journalism through Discover and changed the selfie clicking style through Lenses.
However in a recent study Snapchat is said to be loosing steam with young users in the US. The study found that Facebook Messenger, Snapchat, and Venmo were mentioned less and less over the course of a year.
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