Time spent on social and messaging apps grew by an astounding 394 percent over the last year, proving to be the driver that helped mobiles achieve year-over-year time-spent growth of 69 percent globally, a report by Yahoo-owned research firm Flurry said on Friday. Overall app usage grew by 11 percent compared to 2015.
“Over the last year, the Flurry footprint grew to track more than 940,000 applications, across 2.1 billion devices in 3.2 trillion sessions. In this context, we define app usage as a user opening an app and recording what we call a ‘session’ as well as the amount of time spent in the application,” said Simon Khalaf, Senior Vice President, Yahoo, in a statement. While messaging and social applications drove year-over-year session growth at 44 percent, the session usage in personalization category was 46 percent.
The gaming category saw time-spent decline by four per cent year-over-year, the findings showed. While the news and magazines sessions were down five per cent, music, media and entertainment was up only one percent. “In the previous years, we saw all app categories growing in tandem, however, this year the story is different. After shifting the web and television to the rearview mirror, mobile apps started eating their own, with session and time-spent growth in some app categories occurring at the expense of others,” added Khalaf.