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Sony RX10, Alpha 7R and Alpha 7 cameras launched, prices start from Rs 84,990

Sony has launched new high-end cameras including the RX10, and the Alpha 7R and Alpha 7 in India. The RX10 comes with features similar to the previously launched RX100, while the new Alpha series

Sony-camera-launch

Sony has launched new high-end cameras including the RX10, and the Alpha 7R and Alpha 7 in India. The RX10 comes with features similar to the previously launched RX100, while the new Alpha series of cameras boast mirrorless interchangeable lens. The prices for these cameras start from Rs 84,990 and these will be made available for sale by December end.

Feature-wise, the RX10 is a bridge-type camera with the RX100 II-like 20.2-megapixel Exmor R image sensor, and has 24-200mm Zeiss Vario-Sonnar T Lens with f2.8 aperture. The camera comes equipped with a BIONZ X processing engine and features P/A/S/M operating modes. It also offers ISO settings up to 12,800 and can be wirelessly connected to smartphones using Wi-Fi or NFC. The camera can also shoot full HD videos at 60p/24p frame rates and supports JPEG as well as RAW formats. Sony has launched the camera for Rs 84,990 and will make it available in the markets by December end.

Talking about the Alpha series cameras, Sony has claimed that the Aplha 7R and Alpha 7 cameras are the world’s first 35mm full-frame sensor mirrorless interchangeable lens cameras with autofocus feature.

The Alpha 7R has been launched with a 36.4 effective megapixels Exmor CMOS sensor with support for 14-bit RAW recording. It features a new ‘gapless’ lens design which helps in eliminating gaps between adjacent pixels for better light. Besides these, it offers a new Fast Intelligent AF optimized for full-frame sensor. The Alpha 7R camera is also compatible with Sony E-mount and full frame lenses.

The Alpha 7, on the other hand, comes with a 24.3 effective megapixels Exmor CMOS sensor which allows 14-bit RAW recording. The camera also features Fast Hybrid AF, which essentially is the new Fast Intelligent AF combined with phase-detection. The device comes with a 28-70mm (SEL2870) full-frame lens, and is compatible with Sony E-mount and full frame lenses.

Also, like the RX10 both the Alpha cameras come with BIONZ X processor to shoot full HD 1080p video at 50p/25p frame rates. These also come with Clear Image Zoom and audio recording level control and display, and offer HDMI output support. Both the cameras can be connected to the smartphones through Wi-Fi or NFC, and are compatible with Android and iOS phones. These cameras feature 3.0-type LCD screen, come with front and back dials, a control wheel and exposure dial, and nine customizable buttons and 46 assignable functions.

  • Published Date: November 27, 2013 10:53 AM IST
  • Updated Date: November 27, 2013 10:57 AM IST