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Sorry, not Sorry! Evan Spiegel responds to the haters of Snapchat's redesign

Spiegel says he is very happy with the response the redesign has received, even the negative ones.

  • Published: February 16, 2018 4:01 PM IST
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A couple of weeks ago, Snapchat woke up to a flood of netizens criticizing the platform for a design change it had introduced. Snapchat had proudly announced this change late last year, and was hoping that the UI refresh will help it not only retain its users, but help it attract some new ones over. However, that clearly didn’t happen.

More and more people started to part ways with the app, while simultaneously, daily users on Instagram were seen increasing. It’s thus safe to presume that the people who held on to Snapchat in the last one year, had started to make the shift. Since the change, over 700,000 people signed a petition against Snapchat’s new update. Additionally, the app apparently has earned nearly 200,000 one-star reviews in the App Store in the last few weeks.

Naturally, Snapchat was taking note of the criticism that was out there, and it asked users to try to give the app some time and that they will surely come around it. The company has also been reported to say that if the complaints continue to persist it may consider an option to go back to the old UI.

However, in contradiction to the reported stance, Snap CEO Evan Spiegel seems to be carrying more of a Sorry, Not Sorry! flag. Speaking at Goldman Sach’s Internet and Technology conference in San Francisco, Mashable reports Spiegel acknowledging that “it will take time for people to adjust,” but said he’s been very happy with the reaction to the redesign — even the negative ones.

“We’re excited about what we’re seeing so far. The best part is that even some of the complaints we’re seeing reinforce the philosophy [behind the design],” he said. “For example, one of the complaints we got was ‘Aww…I used to feel like this celebrity was my friend, and now they don’t feel like my friend anymore.’ And we’re like, ‘Exactly. They’re not your friend.’” “So for us even some of the frustrations we’re seeing really validate those changes.”

Basically, if you had been thinking that some bug was messing up with the way you see stories on Snapchat, well, you have your answer!

Spiegel explained that the point behind the redesign was to make a clearer distinction between Snapchat’s private communication features and the public-facing or “broadcast” aspects of the services. “We were frustrated that both ideas of the camera really looked the same, they were both a list of your friends,” he said.

While that idea makes a lot of sense, unfortunately, a lot of Snapchat users do not seem to care much about the redesign, and not many people may wait around to “get used to it”.

  • Published Date: February 16, 2018 4:01 PM IST