Swiggy, the food delivery startup, is following on the footsteps of Zomato by offering subscription-based service. The Bengaluru-based food delivery firm has announced its foray into the paid subscription-based business with the launch of Swiggy Super, its first ever membership program.
The food delivery startup says that Swiggy Super will offer unlimited free deliveries to its customers from across all of its 35,000 restaurants listed on the platform. The free deliveries will be offered irrespective of the distance or time of the day. One of the key benefit with the membership will be that there will be no surge fee for the user and a quicker resolution mechanism through a dedicated customer care team. The new Swiggy Super is priced at Rs 99 to Rs 149 per month and will also be available as a three month subscription plan.
“Swiggy Super is the result of understanding some of customers’ biggest pain points when it comes to food delivery and making it more convenient, affordable and simple. In the coming months, we will continue to bring more value through ‘Super’ by adding more benefits and growing the existing offerings on this service,” said Anuj Rathi, Vice President of Product at Swiggy.
Economic Times reports that the initial phase of the program has been rolled out to over 2 lakh users and will be available across 7 cities. Swiggy plans to formally launch the service to all its users over the next three months. In addition to free and surge-free delivery, Swiggy Super also plans to offer subscribers exclusive offers from its restaurants and payment partners going forward.
While Swiggy is expanding its food delivery network, it continues to shadow Zomato and is reportedly losing about Rs 40 per delivery. Swiggy’s order volume is estimated to be at over 14 million per month and with Swiggy Super, the food delivery platform can hope to increase frequency of order volumes, which in turn could help bringing down the delivery cost.
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Swiggy is announcing its subscription-based service when its rival Zomato is expanding its own subscription service after initial success with Zomato Gold. Zomato is estimated to carry out about 10.5 million orders per month and Swiggy hopes to replicate the success of its rival with superior delivery network.