Three key takeaways from WWDC 2014


Apple today unveiled Mac OS X Yosemite and iOS 8 will numerous new features. But if you ask me, three key trends clearly emerged that are critical for the short term for both Mac and iOS. Tim Cook has been vocal in the past on how iOS devices have a halo effect in the sense when consumers buy one iOS device, they end up buying other devices in different form factors. So someone who buys an iPhone is more likely to buy an iPad and Mac and is also more likely to buy more Apple devices for the family. With iOS 8 and OS X Yosemite, Apple is cementing that relationship. Read on for my three key takeaways from WWDC 2014.

Continuance: This by far is the biggest piece of the puzzle for Apple to keep its users within the ecosystem of devices. Users will be able to make and receive calls, text messages from across devices. So your iPhone might be charging on your desk and you not miss a call if you are on an iPad or a Mac. Another key element of Continuance is Handoff, which means you might be doing something on your iPhone and then pick up your iPad or boot up your Mac and continue doing the same task without losing a beat.

Extensibility: Apple is finally opening up iOS to third-party app developers. Well, sort of. With extensibility, third-party apps will be able to feature within native apps. So apart from the handful of options Apple provides by default, third-party app developers will now be able to integrate their services. The way it works is rather than opening the other app, users will see a pop-up window, which closes to the original app. Other examples of Apple opening its arms to third-party apps is that users will be able to download keyboards from other developers that will work across the system and third-party apps will be able to access camera API that will offer them manual controls in the camera.

Family Sharing: Apple likes the fact that families have multiple iDevices and it doesn’t want to change that by offering a mode where a single iPad can be shared among family members where everyone has their own login credentials. However, it doesn’t mind if the family wants to share apps and content bought off Apple’s stores. Family sharing is similar to having up to five devices where you could earlier have the same Apple ID. However, this time you can have up to six different accounts that share the same credit card. The great thing about Family Sharing is as soon your kid tries to buy anything off the store, you get an alert and they can’t purchase it unless you approve it. This should take care of bill shocks that used to come earlier with in-app purchases.

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