Video is the way ahead, and we have all seen it. And Tinder is the latest one to dip its toes in it. Reportedly, Tinder has started to test a new feature called Tinder Loops, with iOS users in Canada and Sweden. According to a report by TechCrunch, Tinder says that currently it is analyzing the user response to the feature, and will only rollout it out to the market based on the reaction.
Tinder Loops is an instant reminder of Boomerang GIFs. But here, Loops will be just two seconds long, and can be added to users’ profiles alongside their photos.
Tinder reportedly decided to test videos because it believes that videos can show more of users’ personalities, and that can increase people’s chances of getting right-swiped. It suggests the videos could be used for showing off your favorite activities – like shooting hoops or cliff jumping.
Loops represents the next step in the evolution of our classic profile,” Brian Norgard, Chief Product Officer at Tinder told TechCrunch. “With the addition of video, users have a new way to express themselves while also gaining key insights into the lives of potential matches. Whether it’s dancing at a concert, doing cartwheels on the beach, or clinking glasses with friends, Loops makes profiles come alive. We anticipate Tinder Loops will lead to even more matches and conversations and look forward to seeing how our users creatively adopt the feature,” he said.
For iOS users in Canada and Sweden, Tinder Loops currently supports only videos or Live Photos imported from your iOS Camera Roll. It doesn’t allow users to capture Loops directly from the app.