Apple became the first publicly traded company to hit $1 trillion in market capitalization today. This might make you think that Apple would thus be the biggest smartphone brand. Well, the answer is a no. In terms of market share, Apple is not the leader in the smartphone business and it is not even the number two.
According to quarterly rankings for mobile business released by IDC, the smartphone vendors shipped a total of 342 million units during the second quarter of 2018. The shipments resulted in a decline of 1.8 percent when compared to 348.2 million units shipped during the same quarter last year. This is the fourth consecutive year-over-year decline for smartphone shipments and suggests the shift the industry.
Samsung continues to maintain leadership in the smartphone business, but the surprise is the Chinese smartphone maker Huawei, which shipped more smartphones than Apple during the second quarter. While Apple dropped to third, it takes the most profit in the business. Chinese smartphone makers Xiaomi and Oppo are also part of the list and they now set themselves apart with the help of innovative design and direct-to-consumer marketing. Here is a list of top five smartphone makers in the world.
Samsung remains the undisputed leader in the smartphone business with a market share of 20.9 percent at the end of second-quarter. The company, despite a 10.4 percent decline in shipments from last year, has managed to retain its leadership in the global smartphone market. Samsung’s flagship Galaxy S9 and Galaxy S9+ smartphones witnessed a slower than normal sales during the quarter.
Samsung will look to strengthen its position in the market with the launch of Galaxy Note 9, which will appeal to the core user base of Galaxy Note users. The Note 9 is expected to feature an improved S Pen and larger battery and will be officially launched at an event in New York on August 9.
Huawei surpassed Apple as the second largest smartphone brand during the second quarter of 2018. This is the first time that the Chinese smartphone maker has managed to dethrone Apple from the second place even as it struggles to make headwinds into the US smartphone market.
At the end of Q2 2018, Huawei had a market share of 15.8 percent, which is a 40 percent change from the same period last year. It shipped 54.2 million smartphones and its flagship devices like the Huawei P20 Pro and Huawei Mate 10 have reportedly done well for the company. It is also getting support from sub-brand Honor, which caters to the online market.
Apple dropped to the third spot for the first time despite announcing better than expected sales during the second quarter. Apple sold 41.3 million iPhone during the quarter with an average selling price of $724. Apple iPhone X remains the top-selling smartphone model for the company and it is also the best selling device in the premium segment.
Watch: Apple iPhone X Video Review
Xiaomi saw its market share increase by 48.8 percent year-over-year to take the fourth spot. At the end of Q2 2018, Xiaomi had a market share of 9.3 percent and it shipped 31.9 million units. Xiaomi, however, lost its market leadership to Samsung in the Indian market, which is the only market still showing double-digit growth in smartphone shipments.
Oppo dropped to number five and was worse hit by the slowdown. The Chinese smartphone maker shipped 29.4 million units during second quarter of 2018 to capture 8.6 percent market share. It saw 18.5 percent decline year-over-year due to a slowdown in markets like India and Southeast Asia.
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