As announced, starting March 2018, select smartphones under Airtel’s ‘Mera Pehla Smartphone’ initiative, will be shipped with Total as a pre-installed feature. With the added benefit of ‘Total’ on all these smartphones, users will be able to access essential services such as messaging, news, recharge and more, without an active data connection. This works via proprietary technology. In addition, these users will be able to purchase data packs for as low as Re 1.
Besides that, there are also benefits like single login feature, which basically means that you log in just one time using your phone number and get access to all the services. Then there are light services, which consumes only between 100KB to 1MB ensuring a lightweight footprint on the device.
Kavin Bharti Mittal, Founder and CEO, Hike, said “With ‘Total’ on ‘Mera Pehla Smartphones’, first-time users will find it easy understand and navigate a smartphone. Using data is also simplified and ‘Total’ users can get online with special data packs starting as low as Re 1/-. This is really powerful. We are very clear that to get a billion people online, we need to make the whole process of coming online a lot simpler, less intimidating as well as cost-effective and this partnership with Airtel is likely to do that”
Airtel’s ‘Mera Pehla Smartphone’ initiative was launched in October 2017, and is aimed at enabling access to 4G smartphone to maximum users. Airtel has partnered with multiple mobile handset manufacturers like Karbonn, Intex and Micromax for the same.