While the year-on-year monthly active users on the platform weren’t reported to be improving this year, Twitter claims that Indians reflected a lot of diversity on the platform in 2017. From Bollywood to South Indian Cinema, ICC Champions Trophy #CT17 to Women’s World Cup #WWC17, and #GST to #JusticeForJallikattu, India topped many local and world trends this year.
Twitter says India’s entertainment industry became a focal point of global conversations this year, with films like Baahubali 2 and Mersal breaking barriers, with the latter leading the Most Influential Moment of the Year. After becoming the first-ever Tamil film to get a custom Twitter emoji, Mersal generated colossal engagement from the fans of South Indian cinema, only to make #Mersal emerge as the Top Hashtag Trend of the Year on Twitter.
Conversations on Twitter also echoed the nation’s interest and growing activism towards addressing important issues such as the implementation of GST, first anniversary of Demonetization, Justice for Jallikattu, Indian Presidential Elections, Supreme Court’s ban on Triple Talaq, and the arrest of Dera Sacha Sauda head Gurmeet Ram Rahim.
Amidst it all, a pattern of women empowerment on Twitter in India emerged this year. From the popularity of the Women’s World Cup hashtag #wwc17, to the conversations of Triple Talaq and #AintNoCinderella on Twitter, to the celebration of women like Deepika Padukone, these trends stood out among the Most Followed on Twitter.
The most followed personalities in India also saw a little reshuffle this year. For the first time ever, Virat Kohli and Sachin Tendulkar broke into the Top 10 Most Followed Indian accounts on Twitter, with Kohli on number ten and Tendulkar at the eighth position. The first place, however, was retained by Prime Minister Narendra Modi, followed by Amitabh Bachchan, Shah Rukh Khan, Salman Khan, Akshay Kumar, Aamir Khan, and Deepika Padukone. Hritik Roshan sits at ninth position.