Last week, Twitter announced that it is pulling the plug on its lesser-loved Mac app. The company declared that it will refocus its efforts on “a great Twitter experience that’s consistent across platforms” rather than continuing development for Twitter for Mac. Twitter redirected users to twitter.com instead.
The Twitter for Mac app no longer lives in the Mac App Store, and per the announcement, the support for the app will end within 30 days of when it was announced, which is March 19.
We're focusing our efforts on a great Twitter experience that's consistent across platforms. So, starting today the Twitter for Mac app will no longer be available for download, and in 30 days will no longer be supported.
— Twitter Support (@TwitterSupport) February 16, 2018
The app has never been as robust as third-party clients like Tweetbot or even Twitter’s in-house services like Tweetdeck. In fact, the app has had been living on one-and-a-half star rating for a while now.
Unfortunately, for sometime now, Twitter had been failing to keep up its Mac app up-to-date with the service’s latest features. The Moments feature, which was launched back in October 2015, took over seven months to reach the Mac client.
According to TechCrunch, “Many Twitter users are expressing their concerns that the company could similarly sunset TweetDeck, a well-loved client with multi-column organization, list-making tools and robust notifications that the company acquired for $40 million back in 2011.”
But the web experience sucks. The app was actually solid.
— Andrew O'Hara (@Andrew_OSU) February 16, 2018
No thanks I’ll just use something else
— Jose Marcelino (@jmarcelino) February 16, 2018
Thanks! I'd much rather have a browser take up screen space instead of a dock icon to tell me when I get replies. For your next trick, maybe take everyone I follow out of my timeline, just leave the ads? I can check manually for new tweets from every account I follow, right?
— 🦁|🇸🇪 (@grumqa) February 17, 2018
While the death of Twitter for Mac will not exactly be mourned, it does point to the direction where a solid multi-platform client should be heading. Considering its resources and the lessons Twitter should have learned from unnecessary bickering with its development community over the years, that doesn’t seem a lot.