Twitter has announced that the TweetDeck app will be removed from Google’s Play Store and Apple’s App Store on May 7. Twitter will also remove the Adobe AIR version of the app as it moves shifting TweetDeck’s focus from native apps to a browser based one. It will also remove Facebook integration with its web-based HTML5 client. The micro blogging service had earlier announced its plans to discontinue TweetDeck apps but had not announced any formal date.
Twitter acquired TweetDeck, one of the most popular third-party Twitter clients, in 2011 for reportedly $40 million. While announcing the acquisition, Twitter’s Dick Costolo had written, “TweetDeck provides brands, publishers, marketers and others with a powerful platform to track all the real-time conversations they care about. In order to support this important constituency, we will continue to invest in the TweetDeck that users know and love.”
However, it seems that the goalposts have now shifted.