Vodafone emerges as the top mobile operator, WhatsApp as the most engaging app in India: Report


Indian consumers consider Vodafone as the best mobile operator, suggests findings of Nielsen India Consumer Rankings report. Acoording to this report, consumers find Vodafone to be the most satisfying in terms of network quality and customer services. The once most popular operator Airtel comes second while Idea begs the third slot in this mobile operators list.

Network quality is one of the key drivers for a particular network service provider to remain a reliable choice amongst customers. As per Nielsen’s report, it is due to factors like network quality that Vodafone emerged as the top operator service in India. Consumers have voted for the operator as they feel that Vodafone delivers the most satisfying network quality as well as customer services in all operators. Moreover, users also like Vodafone for offering better data service and service positioning.

However, when it comes to SMS rates, data plans and value added services (VAS), Tata Docomo takes over all the other operators as consumers find its services to be most cost effective amongst other operators. Docomo otherwise begs the fifth position in the list of top operators chosen by Indians. Apart from Docomo, Uninor is voted to be the most ‘value for money’ option for consumers, suggests Nielsen report.

Nielsen India Consumer Rankings study was conducted for six categories one of which was mobile handsets. And as far as handset goes, report highlights that Nokia remains to be the most preferred mobile handset brand amongst the Indian consumers, followed by Samsung and BlackBerry.

As per another finding of the report, WhatsApp has been reported to be the most engaging mobile app, highlighting the gaining popularity of mobile messengers over native SMS services in India. According to the study, close to half of the respondents with smartphones are WhatsApp users and spend an average of 24 minutes a day chatting on it. Indian consumers find WhatApp more engaging than Facebook, which comes second in consumer engagement.


Tags: