Telecom giant Vodafone has announced the launch of “Youth Offer on Amazon Prime” of its users in the Indian market. As part of the offer, the company is offering 50 percent discount on the Amazon Prime membership for one year. This reduces the price of the membership to Rs 499 for one year. Though this offer is not available for all Vodafone users and it is limited to prepaid customers in the age between 18-24 years of age. For the uninitiated, Prime membership offers its users fast delivery on most of the products for free or at a discounted charge.
The membership also includes unlimited video content as part of Amazon Prime Video and unlimited ad-free music in a number of languages as part of its Amazon Prime Music. The company pointed out that users who will sign up for the offer before July 16 can take part in the Prime Day 2018 sale that Amazon is holding from 12 noon of July 16 till midnight on July 17. To get started eligible Vodafone customers can sign up for the offer using the ‘MyVodafone App’ and pay Rs 499 for the Amazon Prime membership. The users can later sign in to Amazon India to activate their one-year Prime membership.
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Avneesh Khosla, the Associate Director at Consumer Business for Vodafone India added, “We are excited to launch Youth Offer on Amazon Prime that gives our young customers affordable access to a robust library of exciting movies, videos, TV shows and music on-the-go and allows them to shop for their favorite products with free & fast doorstep delivery.”
Director and Head of Prime for Amazon India, Akshay Sahi also issued a statement, “We want to continue to make Amazon Prime more accessible to customers and partnering with Vodafone enables us to offer Prime at half the price, making it more affordable and convenient for young adults.”