Remember the days of SMS when outgoing messages became expensive on holidays, and you would really pick and choose the people you wanted to text? Those days are far behind us and how! WhatsApp, the platform that brutally killed SMS years ago, has reported a record-breaking 75 billion messages sent on New year’s eve.
This statistic is of the messages sent on December 31, between 12:00AM and 11:59PM PST. The massive number includes, 13 billion images and 5 billion videos that were exchanged on that night. In fact, WhatsApp reveals that in India alone, the 200 million monthly active users on WhatsApp sent over 20 billion messages on New Year’s Eve.
WhatsApp says that the New Year’s Eve was the messenger’s ‘biggest messaging day’ ever, closing out a successful year for the company.
Ironically, while this was the ‘biggest messaging day’ for the platform, as the clock struck 12, WhatsApp was down for most users in India. People immediately took to Twitter beginning the trail of bashing with the hashtag #WhatsAppDown.
The year 2017, WhatsApp introduced a bunch of new features, that proved it to be a little more than just a messenger. The platform launched live location sharing, that allows users to share their real-time location, it launched the much-awaited ‘Delete for Everyone’ feature that finally lets people recall the messages they send. The new WhatsApp Status also made its way to the platform this year, which somehow despite not being so popular has over 300 million daily active users.