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World AIDS Day 2017: Facebook, Apple, Twitter honor the day

Here's how you can show a small act of contribution to World AIDS Day through Facebook, Apple or Twitter.

  • Published: December 1, 2017 10:18 AM IST
World AIDS Day Apple

December 1 marks the start of Christmas celebrations, but more importantly it also commemorates the fight against one of the deadliest diseases. At present, around 36.7 million people globally are known to have the HIV virus. On World AIDS Day, organizations around the world take the opportunity to spread awareness. Here’s a look at what’s happening online. To start with, Apple has a dedicated its App Store’s ‘Today’ page for World AIDS Day.

When you open the App Store, an entire spread on the Today’s section is dedicated to World AIDS Day. The most important aspect of Apple’s contribution is its partnership with non-profit organisation RED. Apple shares its record of having raised over $30 million for the Global Fund. Apple also says that in 11 years, its “customers have helped provide an equivalent of 475 million days of lifesaving medication”.

Starting today till December 8, if you purchase a Candy Crush Saga (RED) bundle, a portion of the proceeds will help with the HIV/AIDS medicines provided to victims in sub-Saharan Africa. Popular e-sports streaming website Twitch has also joined hands with RED for donations. Twitch is hosting the ‘(Coke)RED Game-a-thon’ on December 2 where streamers will team up with fans, and battle it out in Arena of Valor. During this livestream, you will be able to donate to RED’s medicine efforts.

Twitter is known to create a dedication emoji on major special occasions. Today, Twitter has the red ribbon which is symbolic of World AIDS Days as the special emoji. When you tweet, just use the hashtag #WorldAIDSDay, and you will see the red ribbon emoji appear next to it.

On Facebook, you can do a small act of showing your support to fight against AIDS. In collaboration with RED, you can set a frame to your profile picture. RED’s frame on Facebook has the logo and ‘END AIDS’ written below. You can also choose to set a time and day duration for your profile picture on Facebook.

  • Published Date: December 1, 2017 10:18 AM IST