For the lucky few, when the world’s biggest single sporting event offically kicks off in Brazil on later today, all they’ll have to do in order to find out each side’s team selection for the opening match and to keep abreast of every controversial or sublime moment of the game is to locate their seats in the stadium. To ensure everyone else doesn’t feel left out, Google has tweaked its search engine so that all you’ll have to do is type in ‘World Cup‘ in order to immediately access everything from team lineups to live scores, player stats and an up-to-the-minute report on what’s happening on the pitch.
It has also added a World Cup section to its Google Trends system so that at any moment in time, football fans can find out what is trending anywhere in the world of football and get up-to-the-minute info on players and teams. The internet and social media are going to play a huge role in this year’s World Cup. For the first time ever, fans will be able to nominate their man of the match via Twitter using the hashtag #ManOfTheMatch and both Twitter and Facebook have set up dedicated World Cup hubs for fans in the lead up to the event.