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Worldwide sales of smartphone surpass feature phones for the first time

Smartphone-Versus-FeaturePhones

Worldwide smartphone sales have finally surpassed feature phones in the second quarter of 2013, according to the latest Gartner report. The findings of the report include that Microsoft’s Windows Phone has finally toppled BlackBerry to take the latter’s third place, only after Android and iOS, in the worldwide operating system share. A few days back, IDC report on the shipment of devices also showed a growth in the Windows Phone adoption.

While the overall mobile sales has gone up by 3.6 percent to 435 million units in the second quarter of 2013, smartphone sales have also doubled in the last one year. Reportedly, smartphones have accounted for 225 million units, which is 46.5 percent higher than the second quarter of 2012, while feature phone sales totaled at 210 million units in the quarter, a decline of 21 percent year-on-year. Asia-Pacific is the most proliferating markets for smartphone and account for a growth rate of 74.1 percent.

According to Anshul Gupta, principal research analyst at Gartner, “Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time.”

Considering the smartphone operating system market, Microsoft has finally overtaken BlackBerry for the first time. It now holds 3.3 percent market share in the second quarter of 2013. However, it is still far below Android which leads the market with 79 percent of market share recorded in the quarter. Nokia benefited the most with this slow yet noticeable growth of the Windows Phone OS uptake.

“While Microsoft has managed to increase share and volume in the quarter, Microsoft should continue to focus on growing interest from app developers to help grow its appeal among users,” Gupta believes.

While device vendors-wise Samsung leads the global smartphone market with 31.7 percent, up from 29.7 percent in the second quarter of 2012. Following Samsung is Apple, with 32 million units sold out in Q2, 13, up 10.2 percent from a year ago.

Nokia’s mobile phone sales have gone down to 61 million units from 83 million units a year ago, mainly due to the slowing demand of feature phone sales across many markets worldwide, and rising competition in the smartphone segment. However, Nokia’s Lumia phones have witnessed an increase in demand and its sales grew to 112.7 percent in the second quarter of 2013. This is mainly due to the new product additions in its Lumia portfolio.