Xiaomi has managed to retain its leadership position in the Indian smartphone market for the second straight quarter. According to IDC’s Quarterly Mobile Tracker, Xiaomi held on to its numero uno position with a market share of 30.3 percent. With a substantial increase in its market share, the Chinese smartphone maker has further widened its gap to the second major smartphone brand.
Xiaomi dethroned Samsung as the largest smartphone brand in India during the fourth quarter of 2017. Now, the Chinese smartphone maker has managed to maintain that leadership position with a market share of 59.6 percent in the online retail segment alone. IDC notes that the popularity of Redmi Note 5 and Redmi 5A have helped the company maintain its leadership position during the first quarter.
“All the success which Xiaomi enjoys today is proof of the love we have received from millions of our Mi Fans. We are thankful to each and every one of them for putting their faith in us and we promise to work hard to retain it. Xiaomi will strive to deliver on its philosophy towards providing high quality innovative technology at an honest price and bring the best of technology to everyone,” said Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.
“Xiaomi is in a unique position with a diversified channel approach and strong demand in each of the channels. Huawei’s Honor 9 Lite also made into the top 5 online models in its debut quarter 2018Q1,” Jaipal Singh, Senior Market Analyst, IDC India said in a statement.
Xiaomi started its India journey with the launch of Mi 3 in 2014. Since then, the company has catered specifically to the entry-level and mid-range segment and its Redmi and Redmi Note series have been among the top five best-selling smartphones for the past few quarters. With the launch of Redmi Note 4 last year, Xiaomi managed to beat expectations and is estimated to have sold over 9.4 million of the smartphone last year.
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In terms of market share, Xiaomi is followed by Samsung with 25.1 percent market share and Oppo with a market share of 7.4 percent. Vivo took the fourth place with a market share of 6.7 percent while Transsion Holdings broke into top five with a market share of 4.6 percent.