Manu Jain, Head of Xiaomi India revealed today that Xiaomi has achieved a new milestone. In five months since the Chinese company made its debut in India, the company has sold 1 million smartphones in the country.
“In dec, we reached a major milestone – 1 mn phones sold in India! Thank u for your love and support,” Jain tweeted.
— Manu Kumar Jain (@manukumarjain) December 25, 2014
Xiaomi made its debut in the Indian market in July by launching the Mi 3 in India. The company partnered e-commerce giant Flipkart to exclusively retail its smartphone in the country. With a tempting combination of specifications and features, the Mi 3 was lapped up by buyers and shook the Indian smartphone market as we know it. The smartphone went on sale every Tuesday via flash sales, and the e-commerce site repeatedly ran out of stocks in a matter of seconds.
The company followed it up by launching the entry-level Redmi 1S and more recently the affordable Redmi Note phablet. Both these phones again played a major role in shaking up their respective smartphone segments. These smartphones too ran out of stock in a matter of seconds when they went on sale via Flipkart. Interestingly, Motorola, which too made a comeback to the Indian market by exclusively partnering Flipkart, sold 1 million smartphones in about the same time period. Since then, the Lenovo-based company has gone on to sell 2.5 million smartphones in India.
While Xiaomi is one of the most-talked about smartphone companies in India, not everything has been rosy. The company recently faced a partial ban by the Delhi High Court. The court order has only allowed the company to sell Snapdragon-powered smartphones in India till January 8. The company held another flash sale for Redmi 1s earlier this week.
At BGR India’s Dream 500 Million Smartphones event in New Delhi earlier this month, Hugo Barra, Xiaomi’s VP of Internationals said that they were trying to close the time gap between product launches in China and India. He also said that the company is working to create highly localized apps and mobile internet services for Indian customers. “We’re working on local language with very high priority. We have dozen of language projects in very advanced stage.”