Xiaomi ties up with B2X to improve after sales service in India

With the partnership, Xiaomi aims to offer its customers in India with a dedicated after sales service and support.


In a bid to offer better after sales support to its customers, Xiaomi has announced partnership with B2X, which is one of the leading smartphone service providers in India. Both companies also have a similar tie-up in Europe where B2X takes care of the after sales service of Mi accessories.

“It’s a great honor for us to expand our partnership with Xiaomi to the Indian market. We are confident that we will add a lot of value to Xiaomi’s go-to-market approach in India and the success of the Xiaomi brand,” Rainer Koppitz, CEO of B2X said in a press release.

As a part of this partnership, B2X has already rolled out comprehensive service offerings across 31 walk-in service centers in India. It is also offering customers with premium face-to-face support. ALSO READ: Xiaomi Redmi Note 4X leaked images reveal physical home button

“India is for us one of the most important markets in the world and outstanding service is a key part of people’s overall experience with Xiaomi. B2X is an important strategic partner for us who helps us expand our service network catering for the continuous massive growth in the Indian market,” said Liu Tao, Overseas Service Senior Manager at Xiaomi. ALSO READ: Xiaomi Redmi Note 4 likely to launch in India on January 19; here’s what we know so far

The company’s service centers are based on B2X Smartbar, an in-store service solution for support and service of smartphones and accessories, be it in warranty or out-of-warranty. All the repairs and services are performed by certified service engineers. The solution offered by B2X is completely integrated with its ‘Smartcare Technology’ platform. One of the key highlights of the platform is the end-to-end service process. It offers real-time visibility on all service interactions – right from the moment when customer enters the store till the time the device is repaired and handed back to the customer. ALSO READ: Xiaomi Redmi Note 5 with Snapdragon 652 SoC, 4GB RAM clears FCC certification: Specifications and features

Last year, Xiaomi also entered into a partnership with HCL Care Services for exclusive Experience Service Centers (ESCs) to serve Tier-I and Tier-II cities across India. Since entering Indian smartphone space in 2014, Xiaomi has managed to become the No 4 smartphone manufacturer, with a market share of 7.4 percent. The company’s entry-level and mid-range smartphones have been doing really well in India, and it makes perfect sense for Xiaomi expand its after sales service as it continues to grow.

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  • Published Date: January 11, 2017 5:20 PM IST