Earlier this month, Micromax-backed Yu expanded its budget smartphone portfolio with the launch of the Yureka Black smartphone. The device, which is priced at Rs 8,999, will be going on sale for the second time today on Flipkart at 12PM. Like last week, chances are the sale will be over within an hour, so it is recommended to be online a bit before the sale kicks off.
Last week, Yu revealed that it had managed to sell 80 units per minute. Apart from that Flipkart also mentioned that the smartphone had over half a million notify me’s ahead of the sale, and about two lakh unique visitors to the product page. The Yu Yureka Black will be available in chrome black and matte black finish variants for today’s sale.
— YU (@YUplaygod) June 12, 2017
In terms of design, the Yu Yureka Black features a metal unibody. Up front, there is a physical home button that doubles up as the fingerprint sensor. At the rear, you can spot the camera along with LED flash placed at the top-center with two antenna lines running parallel at the top and bottom. At this price range, the smartphone will give tough competition with the likes of the Xiaomi Redmi 4, Lenovo K6 Power and Moto G4 Play, to name a few. ALSO READ: Yu Yureka Black vs Yu Yureka: What’s new
Yu Yureka Black specifications, features
The smartphone features a 5-inch full HD display with 2.5D curved glass and Gorilla Glass 3 protection on top. Under the hood of the smartphone is the Qualcomm Snapdragon 430 SoC clocked at 1.4GHz and paired with 4GB of RAM. Also on offer is 32GB of on-board storage which is further expandable by up to 128GB using a microSD card. ALSO READ: YU Yureka Black Review: Is Black really back?
The smartphone sports a 13-megapixel rear camera with Sony IMX 258 sensor. Up front, the smartphone comes with an 8-megapixel front-facing camera for selfies and video calling. Armed with a 3,000mAh battery, the smartphone comes with connectivity option that includes dual-SIM support (hybrid SIM-slot), 4G, VoLTE, Wi-Fi and Bluetooth, with the phone running on Android 6.0 Marshmallow.