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Asus Zenfone Max Pro M1’s best features are not its specs sheet

Asus’ Zenfone Max Pro M1, not only boasts an aggressive price tag, but also runs stock Android OS, and will be available exclusively online.

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Highlights

  • Asus Zenfone Max Pro M1 prices start from Rs 10,999.

  • The smartphone runs stock Android 8.1 Oreo.

  • It will go on sale exclusively via Flipkart from May 3.

Today, Asus launched its Zenfone Max Pro M1 smartphone in India in collaboration with Flipkart. Prices for the smartphone start at Rs 10,999, and the phone will be available to purchase from May 3. While Asus’ new smartphone boasts a competitive sheet of specifications and features, the Zenfone Max Pro M1 is much more than what’s on paper.

Stock Android

Call me biased, but what really stands out for me is that the new Asus Zenfone Max Pro M1 runs stock Android 8.1 Oreo. My job has allowed me to experience different UIs on Android smartphones ranging from budget to ultra-premium segments. More often than not while a device has impressed me, I end up wishing it ran on stock Android. The same was the case with Asus devices in the past.

Asus’ smartphones, until now, have run on Android-based ZenUI. Apart from the relatively comical interface, what has always frustrated me is the need to individually update all the preloaded apps. By all, I truly mean all – from the phone and contacts apps to even the clock. In essence, every time you took a new Asus smartphone out of the box, you would end up having to update at least 50 apps.

But with the new Zenfone Max Pro M1 that isn’t the case. With stock Android, gone is the comical interface and the need to update hundreds of apps. The new smartphone doesn’t come with boatloads of pre-loaded apps either. Moreover, stock OS also means Asus will be able to release Android updates much earlier than it has traditionally done.

Online availability

With the Zenfone Max Pro M1, Asus has turned its focus to the online smartphone market. This is a place dominated by the likes of Xiaomi (44 percent share), Lenovo/Motorola (18 percent), Samsung (15 percent), and Huawei (three percent) to name a few. To take on these brands, Asus has tied up with Flipkart to exclusively sell the new smartphone. But what does it really mean for consumers?

For buyers this means another brand to choose from when shopping for smartphones online. While that in itself is no selling point, do take into consideration that the Zenfone Max Pro M1 brings with it an aggressive price tag and stock Android. Not many devices fulfil those criteria. The only worthy devices that come to mind are the Xiaomi Mi A1 and the recently launched Nokia 6 (2018). Of these, the Mi A1 is close to the end of its product cycle, while the new Nokia 6 has yet to go on sale. Asus’ smartphone, on the other hand, will go on sale from May 3.

Watch: Asus Zenfone Max Pro Unboxing and First Impressions

Asus Zenfone Max Pro M1 price, specifications, features

Here’s a quick look at everything you need to know about the new Asus smartphone. The new Zenfone Max Pro M1 has been launched in two variants – 32GB+3GB variant priced at Rs 10,999, and 64GB+4GB variant priced at Rs 12,999. Buyers will be able to choose from two color options – Midnight Black and Grey. Asus has also revealed that there will be a third variant featuring 64GB storage and 6GB RAM that will go on sale at a later date with a price tag of Rs 14,999.

The Asus Zenfone Max Pro M1 features a 5.99-inch full HD+ IPS display, Snapdragon 636 octa-core SoC, and an option to expand the internal storage using a microSD card. The smartphone also features a dual-camera setup at the back (13-megapixel+5-megapixel), an 8-megapixel selfie camera, and a 5,000mAh battery with fast charging support.

You Might be Interested

Asus Zenfone Max Pro (M1)

10999

Android Oreo
Snapdragon 636 octa-core SoC
Dual Cameras - 13MP + 5MP
  • Published Date: April 23, 2018 3:47 PM IST