With the launch of the Pixel and Pixel XL smartphones, Google is doing a lot of things differently — from controlling almost every aspect of the phone, to flexing its marketing muscle for its new products. For the first time, Google has also stepped into the offline retail space by opening a “showroom” in New York. In essence, Google is stepping into a domain where Apple has always excelled, and coincidentally, this showroom is said to be a block away from its rivals’ Prince St. store.
Those visiting this temporary pop-up showroom are greeted by a large white with the colorful G logo and the words ’96 Spring St’ written underneath. The showroom will remain open till the end of this year, and gives potential buyers the chance to get some hands-on time with Google’s new Pixel and Pixel XL smartphones. The store also houses other new products like Google Home and the Daydream View virtual reality headset. Mind you the showroom doesn’t sell any of these products, and are only focused on giving people some hands-on time with the products. The showroom’s staff prompts interested buyers to Google’s web store where they can buy the product. Let’s take a closer look at Google’s first-ever showroom. ALSO READ: Google Pixel, Pixel XL review roundup: iPhone finally gets an Android match
Though the showroom is predominantly white, there are enough wooden columns to break the monotony. As you can see the wooden column sports the big 'G' logo and the tagline, 'Made by Google'.
The gallery features a rotating sphere showing different framed photographs clicked using the Pixel, and people get a chance to spend some time with the new smartphones.
One section showcases the Daydream View headsets, where users can sit and enjoy a journey through virtual reality.
A glass cubicle has been designed to look like a home with a kitchen counter, shelves, living room et al. The staff demonstrate how Google Home is used to control different appliances at one's home.
Unlike an Apple Store, Google's showroom doesn't sell any product. The idea here is to only let people experience what the company has to offer.