Flipkart is one of the biggest online marketplaces in India, where you can buy many things including a smartphone or a tablet, and it only seemed like a matter of time before it lent its brand name to a mobile device. Last month, the e-commerce giant launched a tablet under its own branding called the Digiflip Pro XT712, available exclusively on its website for Rs 9,999. Aimed at a segment, where you wouldn’t usually find a good enough tablet, Flipkart has somewhat of an open field to itself. But can the company take advantage of the situation, or will the Digiflip Pro XT712 too disappear into oblivion like other products from local or Chinese brands? We spent some time with the device, to find the answer.
The Flipkart Digiflip Pro XT712 will surprise you the moment you hold it with its build quality. Unlike the plastic devices we have become used to in this segment; the tablet is encased in a metallic chassis. While this makes the tablet a tad heavy, you get an assured feeling of holding a premium device, and that is worth the extra weight. On the front, there is a 7-inch display with surprisingly thin bezels, which ensures the tablet has a smaller overall footprint and fits comfortably in one hand. Considering it is also meant to be used as a phone, it is a good thing.
On the left you will find the power button and the volume rocker, which are a tad plasticky, but do provide decent tactile feedback. On the bottom there is the micro-USB port, the mic, and on the top you will find the 3.5mm audio jack.
While the overall build quality gives you premium vibes, the back is what reminds you of the tablet’s sub-Rs 10,000 price tag. The name of the tablet has been painted on the rear panel, along with markings for what each port and button does. This was quite unnecessary, as it reminds us of some products from Chinese brands, and a plain black rear panel would have looked much better. That said, Flipkart is selling book covers for Rs 799, and they drastically improve the look and feel of the tablet.
The top part of the tablet is removable, which exposes the slots for the two SIMs and the microSD card. The panel is a pain to pry open and took us a couple of tries (and chipping of our fingernail) before we could open it. That said, it actually feels secure, which is important since we wouldn’t want it falling out every other day.
As mentioned above, the tablet is quite ergonomic and fits comfortably in your hands. The weight of the tablet might feel a bit strange in the beginning, but it is something you will soon get used to.
The tablet flaunts a 7-inch 1280×800 pixel IPS display, which is much better than what we are used to at this price point. Color reproduction and viewing angles are quite good and the texts look sharp too. Brightness levels are however inadequate under direct sunlight, and the screen is also highly reflective, which worsens the legibility of the display. It is also a fingerprint magnet, which meant we had to keep wiping it clean quite often. Without any protection for the display, you would also be advised to use the screen protector bundled with the tablet.
The Digiflip Pro XT712 is powered by a MediaTek MTK8382 quad-core processor clocked at 1.3GHz and paired with 1GB of RAM. This is enough to run most of the apps and games smoothly and there is rarely any lag. Riptide GP2 for example ran smoothly on medium to low graphic settings, but the moment you crank it up, you notice the tablet struggling. The tablet runs on a near stock Android 4.2.2 Jelly Bean, which aids the performance of the tablet. However in terms of smoothness, it can’t match up to say the Google Nexus 7.
Flipkart has pre-loaded a few apps including its official app, Flipkart eBooks, MXPlayer, and GPS Info to name a few. You get 16GB of internal storage, of which around 12GB is available to the users. You can however expand the storage to up to 32GB using a microSD card.
The tablet also boasts voice calling capabilities, and has dual-SIM card slots as well. When using it as a phone however the volume levels on the earpiece are not adequate. Even at home we found it difficult to hear the person on the other line. This can be easily solved by using the bundled earphones, but this means carrying them everywhere you go and connecting them to the tablet every time you get a call.
The tablet also boasts two cameras — a 5-megapixel rear camera and a 2-megapixel front-facing camera. Tablets in our opinion are not the most ideal devices to click photos and it is no different with the Flipkart Digiflip Pro XT 712 either. Besides the fact that it is awkward to hold such a big device to click a photo, the camera quality is disappointing too. When shooting under ideal lighting conditions, the results were strictly average, and you will need to be really close to the subject for the camera to be able to capture all the details. The front-facing camera too could have been a tad better, and selfie lovers would be disappointed.
The battery life is equally disappointing, and the 3,000mAh battery was barely able to last us an entire day. On heavy usage — involving voice calling, push notifications from two email accounts, Facebook, Instagram and Twitter, half hour of gaming, half hour of video playback and texting — the battery was barely able to last seven hours. With a more judicial usage, you can increase the battery life by another hour or two. But, you will need to charge the tablet at the end of the day.
If were being lenient, we would commend Flipkart’s first effort, and would expect it to offer a better product next time around. But in truth the Digiflip Pro XT712 leaves us a bit underwhelmed. We like the build quality of the tablet, and the performance, but wish the battery life and the earpiece volume levels could have been better. If you are looking for a tablet in a budget of Rs 10,000 then the Digiflip Pro XT712 is a sensible choice. If however you can increase your budget by Rs 2,000, you could opt for the Asus FonePad 7 instead.