Nokia’s Special Love Story…

…is a memorable tale of commitment.


This Valentine’s Day was all about lovers everywhere expressing their feelings for each other. From the little seventh grader gathering up the courage to gift his first ever crush a chocolate, to more mature love stories playing out on social media, offices, multiplexes and sundry areas draped in the red of love…there was one love story that was different.

The protagonist of this unusual love story was Nokia, who displayed their love for Pure Android by sending across a box of sweets to Google. This wasn’t just any ordinary box of sweets…that would not make for a very special love story would it? It contained the desserts that the various flavors of Android have been named after like: Cupcake, Jellybean, Lollipop, Doughnut, Éclair Oreo and Kitkat!

Google had its own sweet response to Nokia’s gesture and that exchange pretty much spelt good news for smartphone users everywhere. Nokia’s commitment to sticking to a skinless version of Android is actually its commitment to its users. The company has built a well-deserved reputation for the quality of its handsets, now it is showing that it cares deeply that its customers get the best possible combination of hardware and software, at the best possible price.

Nokia Reaffirms its Android Commitment at MWC 2018

The company followed up its Valentine ’s Day sweet offering with a solid show of strength at Mobile World Congress 2018. Nokia revealed that three of its five launches at the show will run Android One, thus ensuring these phones get the latest patches and updates to the OS. These phones include its Flagship Nokia 8 Sirocco, the Nokia 7 Plus and the Nokia 6. Apart from their OS these phones carry forward the legacy of outstanding performers that look equally good. The other two phones launched at MWC are the Nokia One, running the entry-level Android Go, and a modern update to the classic Nokia 8110…which now goes 4G.

The reason why Nokia chooses to commit to Pure Android is because the original has some clear benefits over skinned versions. These include:

No Bloatware: Skinned versions inevitably include a host of bloatware which you can do nothing about. Add to that duplication. While you already have Google Play to download apps on Android, most manufacturers will load their own store which inevitably hosts a smaller number of apps already available on Google Play. Skinned versions also include a number of unnecessary apps which come pre-loaded. Most of them are never used, and neither can users uninstall them.

Latest Updates: Nokia phones are automatically updated to the latest version of Android as soon as it is released. Sometimes the only way to get the newest version of Android from some manufacturers is to upgrade the handset itself. But then you will be faced with the same issue come the next Android update. Stock Android devices, like Nokia phones, tend to receive updates as soon as Google releases them. You don’t need to anything to get the latest version, it will just happen.

Efficient: This one is a no-brainer. A Nokia device running on stock Android performs better and faster than other phones with skinned versions of the software. That’s because with a skinned version the processor and the memory have to handle both the original Android code as well as that of the skin, increasing their workload and therefore slowing down your device. This makes a huge difference to performance. What this means is given the same amount of RAM in a Nokia device versus a skinned device, the Nokia is bound to perform more efficiently as it is putting less load on its resources.

Intuitive and Simple: The whole point of building out the Android OS was to create a transparent ecosystem of phones that would be simple and intuitive to use. By skinning them, manufacturers have built fences around their phones. Now buying an Android is akin to learning a new language. Each device operates a little differently from the rest. Some of them are not as intuitive as Pure Android, simply because phone manufacturers do not have the expertise in user experience and user interface design that Google does. Google builds and reiterates its Android OS based on feedback from millions of users across its many platforms. User Interface design is in the very DNA of the company. So when a hardware manufacturer builds a skin on top of that, the results are not going to be pretty.

Security: This is probably the single biggest reason to opt for a Pure Android phone. Similar to the updates to its OS, Google issues security patches for Android on a regular basis. These patches keep your phone safe from malware and also cover up security flaws. However, with skinned versions of Android, the manufacturers need to customize updates based on their version of the OS, before you can install the patch on your phone. This delay increases the security risk for users.

By ensuring it sticks to Pure Android, Nokia is giving its users an easy to operate, tough, reliable and updated phone that will not let them down. After all, isn’t that what Nokia phones are known for?

  • Published Date: March 8, 2018 8:51 AM IST
  • Updated Date: March 8, 2018 12:32 PM IST