There is a reason why I hate going to parties or attending family gatherings in the weeks leading up to the launch of a new iPhone. The only thing people across age groups and professions want to know is what the next iPhone is all about and when would it be launched. They would know zilch about smartphones, but they certainly know about the iPhone and want to know more about the next one, most probably to impress others.It is no surprise then that millions of eyes will be set on Tim Cook as he takes the stag...