After Microsoft acquired, and subsequent rebranded, Nokia a few years ago, we all thought we had seen the last of the iconic mobile phone brand. While we had all grown up using phones built by the legendary Finnish mobile phone maker, various mistakes and a concerted effort by Microsoft to promote its own name and ecosystem meant that Nokia had been relegated to the depths of irrelevance. We were all sad to see it go, but the market clearly favors Android and iOS, and Nokia’s failure to adapt meant a deserved doom for the brand.
But wait, the Nokia brand name isn’t doomed at all. It’s back, and with a new management. It’s now run by HMD Global, a company founded and run by former Nokia executives. Headquartered in Espoo, Finland opposite Nokia’s head office, and with its products manufactured by Foxconn. The focus too remains on living up to Nokia’s reputation for quality and reliability, although the company has also adapted to the needs of the market in a big way – Android.
The Qualcomm Snapdragon 430 is a budget chipset usually found in phones priced at significantly less than the price of the Nokia 5, so there’s definitely a premium attached to the Nokia brand name and build quality. From any other brand, a phone with these specifications would retail at closer to Rs 10,000, so you’re paying about 30 percent extra for the privilege of owning a Nokia phone.
The Nokia 3, 5 and 6 were announced back in June, and are targeted at different segments of the market. The phone we’re reviewing today is the Nokia 5, which is priced at Rs 12,899 and went on sale on August 15 only through offline channels, including major electronics retail chains and individual stores. It’s refreshing to see Nokia returned in an Android-powered avatar, and we’ve put the phone through the paces. Here’s our review of the Nokia 5.