comscore Instagram Stories will soon get link stickers instead of swipe-ups

Instagram will soon replace swipe-up links with stickers in Stories

Instagram will soon let users add stickers to Stories for adding links instead of swipe-ups with some added capabilities.


Instagram is expected to soon change the way you attach links to Stories. As rumoured previously, the social media platform is all set to introduce link stickers to replace swipe-ups. This means that people can now add share links via stickers that can be tapped to access a particular link. Also Read - Meta will introduce new formats of ads into the Instagram app

As suggested by App researcher Jane Manchun Wong, the feature will go live on Instagram from August 30, which is almost a week from now. Also Read - Amazon India to help buyers purchase products via live streaming

Instagram link stickers coming up

The new Instagram Stories sticker is expected to be made available for users who already have access to the swipe-up links. For the uninitiated, the functionality is limited to either business accounts and the ones who are either verified or have a follower count of over 10.000. Also Read - Instagram Notes is a new feature that allows you to share what's on your mind within 60 characters

There’s no word on whether or not the functionality will reach users that don’t meet the aforementioned criteria. Although, it was previously suggested that Instagram is planning to expand this feature to more people.

The new sticker will also provide people with more flexibility and control. For instance, much like other stickers that are available, people will get to choose how they want to present their link sticker by adding different styles, sizes, and more edits to it. Plus, it will also allow people to react or reply to the story that has a link. Currently, such an option isn’t available.

It was also indicated that the feature will be tested for a group of people to maintain the safety of the users. This will be done by ensuring that nothing offensive is shared. This is precisely the reason why the Facebook-owned platform would think before making the ability accessible to all. More details on it are to be revealed.

The new sticker will join the existing Instagram stickers that include the location, GIF, poll, caption, music, and more stickers.

  • Published Date: August 24, 2021 3:37 PM IST
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