comscore Snapchat blames Apple's privacy changes for missing revenue expectations
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Snapchat blames Apple's privacy changes for missing revenue expectations

Snap witnesses stock tumbling 22 per cent after missing revenue expectations for its third-quarter (Q3) earnings. The daily active users on Snapchat increased 23 per cent (year-over-year) to 306 million. The shares fell as Apple's iPhone privacy changes disrupted Snap's advertising business.

  • Published: October 22, 2021 12:08 PM IST
Snapchat

(Image: Pixabay)


Snap witnesses stock tumbling 22 per cent after missing revenue expectations for its third-quarter (Q3) earnings. The daily active users on Snapchat increased 23 per cent (year-over-year) to 306 million. The shares fell as Apple’s iPhone privacy changes disrupted Snap’s advertising business. Also Read - Free Fire OB31 update: Top 5 features that gamers will like

In an earnings call late on Thursday, Snap CEO Evan Spiegel said that the company missed the lower end of its guidance due to a few key factors, including changes to advertising tracking on iOS and macroeconomic factors that have impacted our advertising partners. Also Read - iPhone SE 3 launch: Apple tipped to unveil yet another affordable iPhone in early 2022

“Our advertising business was disrupted by changes to iOS and tracking that were broadly rolled out by Apple in June and July. While we anticipated some degree of business disruption, the new Apple provided measurement solution did not scale as we had expected, making it more difficult for our advertising partners to measure and manage their ad campaigns for iOS,” he elaborated. Also Read - Nothing Ear 1 Carbon Neutral Black edition launched, can be bought using crypto

He admitted that the impact was compounded by the ongoing macroeconomic effects of the global pandemic, with its advertising partners facing a variety of supply chain interruptions and labour shortages.

“The ongoing magnitude and duration of these global supply and labor disruptions are inherently unpredictable and in the meantime, we are focused on supporting our partners in this uncertain environment,” the Snap CEO said.

The company generated total revenue of $1.067 billion in Q3, an increase of 57 per cent year-over-year.

Despite the challenges, Snap crossed $1 billion in quarterly revenue for the first time.

For the fourth quarter of 2021, the company expects revenue to be $1.16-1.20 billion.

(Inputs From IANS)

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  • Published Date: October 22, 2021 12:08 PM IST



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