comscore YouTube Shorts rolling out globally; will be available in over 100 countries

YouTube Shorts rolling out globally; will be available in over 100 countries

YouTube Shorts is now rolling out to over 100 countries where YouTube is available. Here's everything you need to know about the global rollout.

Youtube Shorts

YouTube Shorts, the short-form video service from YouTube allows creators to shoot a 60-second clip or string multiple clips together, add music from the library or even add their own audio.

Google’s TikTok competitor YouTube Shorts has now started rolling out globally to all markets. The service was first launched in India last year as a part of YouTube. It was then rolled out t 26 countries including the US and the UK. While the app is still in its beta phase, it will now be made available in over 100 countries around the world where YouTube is available according to a report by The Verge. Also Read - Microsoft's Satya Nadella, Google's Sundar Pichai to be honoured with Padma Bhushan on India's 73rd Republic Day

Google is not the only company trying to emulate TikTok’s successful short video format, other major tech companies are also doing so. Some of these include Facebook with its Instagram Reels feature and Snapchat with its Spotlight feature. Also Read - Blaupunkt Cybersound 43CSA7070 43-inch 4K Smart TV review: Great sound, picture not so much

YouTube Shorts is a feature that allows YouTubers to create short-form videos, which are up to 60 seconds long. The feature is available on both Android and iOS platforms. To recall, YouTube even launched a separate app for the feature, back in September, which was aptly named Shorts. However, the major selling point behind the feature remains the wider YouTube ecosystem, which distributes the short content to its users. Also Read - Facebook-parent Meta creates world’s fastest supercomputer: Here’s what it will do

While YouTube, Facebook and Snapchat are busy trying to emulate TikTok’s short video format and integrate it inside of their own platforms. TikTok is busy experimenting with features that make all of the other apps unique and popular. For example, TikTok is currently experimenting with long format videos, where it has tripled its maximum video length to three minutes for everyone. Apart from this, the company has also rolled out its app for TV platforms like Android TV and Fire TV.

Note: TikTok is currently banned in India and is not available for users to download on iOS nor on Android. Even the website has been shut down in the country.

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  • Published Date: July 14, 2021 4:53 PM IST

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