In order to curb the spread of misinformation online, YouTube is testing a new feature where it will occasionally play 15-second “media literacy” ads before videos. The move will help “prompt critical thinking.” Also Read - YouTube to add new audio features in coming months: List of features
The 15-second short videos, which are only being tested for select US users will be played in place of an advertisement. The video will offer tips on how to know what information to trust online. Notably, the promo video will be skippable like many YouTube ads, as per a 9to5Google report. Also Read - YouTube to block and remove all anti-vaccine information
YouTube also updated its support page listing many of the various experiments the platform is currently trying, adding details about a new “media literacy” experiment. Also Read - Gmail, YouTube, Google Maps stop working on these Android phones: Check the list, what to do now
“We’re experimenting with ways to prompt critical thinking when consuming information online. This small experiment will feature media literacy tips in the form of 15 second skippable ads that will show up before a video,” according to YouTube’s support page.
For now, YouTube’s media literacy ads will only be shown ahead of “a random sample” of videos and Google has specifically stated that these ads appearing before a particular video is “not a judgment” of the channel or the video itself, the report said.
Depending on how the early experiment goes, YouTube will consider the possibility of expanding the program further, it added.