comscore Zoom begins showing ads for select free users
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Zoom rolls out advertising programme to start showing ads to some free users

Zoom mentioned that it will not use meeting, webinar or messaging content (specifically, audio, video, files, and messages) for any marketing, promotions or third-party advertising purposes.

  • Published: November 3, 2021 3:30 PM IST
video-conference

Video conferencing app Zoom has announced that it will now show ads to some users. It has now released a pilot advertising programme to start showing ads to free users. Initially, the ads will be shown to the browser page users only. It will appear once a meeting ends. Also Read - Google Pay vs Amazon Pay: Check which one offers better rewards, discounts to its users

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Only free Basic users in certain countries will see these ads if they join meetings that are hosted by other free Basic users. Also Read - Here's how you can lock your Facebook profile via Desktop and Mobile app

“We have carefully and thoughtfully considered how to implement this advertising pilot programme and we have done so with the goal of ensuring user choice,” the company said in a blogpost.

“Users will see a banner on Zoom’s website that provides a link that takes them to our cookie management tool,” the company added.

The company said it has updated its Privacy Statement to account for this advertising programme.

Zoom mentioned that it will not use meeting, webinar or messaging content (specifically, audio, video, files, and messages) for any marketing, promotions or third-party advertising purposes.

“We are incredibly proud to provide a service that helps so many people around the world stay connected,” the company said.

“This change ensures that our free Basic users are able to continue connecting with friends, family, and colleagues with the same robust platform we have always offered,” it added.

(With inputs from IANS)

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  • Published Date: November 3, 2021 3:30 PM IST



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