comscore Maruti Suzuki invests in AI-powered platform to provide digital sales experience to buyers
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Maruti Suzuki invests in AI-powered platform to provide digital sales experience

The software enables real-time personalised product/brand discovery experience on the web

Maruti Suzuki

Maruti Suzuki


Maruti Suzuki India has announced an investment of around Rs 2 crore in Sociograph Solutions Private Limited (SSPL). The company has released a statement saying the investment is part of Maruti Suzuki’s Mail initiative to support startups with promising mobility solutions. Maruti Suzuki plans to use the Visual Artificial Intelligence (AI) platform of SSPL called Dave.AI, with an aim to enhance digital sales experience of its customers. Also Read - Maruti Suzuki new SUV to be unveiled this month: Report

Through AI technology mimicking a human sales brain, the Dave.AI virtual avatars offer first 3D visualization which helps enhance customer experience. Analysing the customer journey, the software enables real-time personalised product/brand discovery experience on the web. Dave.AI was the winner of Cohort 2 of Maruti Suzuki’s Mobility & Automobile Innovation Lab (MAIL) program. Also Read - Tata Nexon to Mahindra XUV 300: Top 5 alternatives for Maruti Suzuki Brezza 2022

Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki said, “Maruti Suzuki is committed to empower the mobility startup ecosystem in the country. Towards this, we have undertaken the ambitious Mail program since 2019. Our investment in SSPL demonstrates our resolve towards improving business metrics using contemporary technology. The Maruti Suzuki Innovation Fund is set up with an aim to invest in early-stage startups which are part of Maruti Suzuki programs. Our intent is to encourage innovation and promote the entrepreneurial spirit of the startups. We strongly believe in the philosophy of ‘Innovate – Collaborate and Co-Create’ to develop solutions for the industry and society. Our endeavour to support the startup ecosystem in the country is aligned to Government of India’s #StartupIndia initiative.” Also Read - Maruti Suzuki Brezza SUV launched in India at Rs 7.99 lakh: Check variants, features, more

Talking about the investment, Sriram P. H., Co-founder & CEO, Dave.AI and Dr. Ananth, Co-founder & CTO of Dave.AI said, “We are fortunate to get associated with a market leader like Maruti Suzuki, at an early phase of our startup journey. This collaboration immensely helped us by not only validating our concepts, but also learn and imbibe the skills that are required to scale up our operations in a sustainable manner. Post our collaboration with Maruti Suzuki under the MAIL program, we registered 300% growth in revenues and are on track to achieve USD 1 Million annual revenue milestone this financial year.”

 

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  • Published Date: June 18, 2022 12:37 AM IST



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