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Dukaan, a Leader in E-Commerce Enablement Space, to Hire 100 Engineers to Strengthen its Product and Offerings

Dukaan, a leading SaaS platform announced that it will hire over 100 engineers for various roles for its Bengaluru office.

Published:Wed, August 11, 2021 5:40pm

By BGR India


Dukaan , a leading SaaS platform that enables merchants with zero programming skills to set up their e-commerce store, today announced that it will hire over 100 engineers for various roles for its Bengaluru office. With this move, the company will be able to strengthen its core engineering team to over 150 members.

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"Dukaan-tech", which started as a weekend hackathon project running on a single EC2 instance 6 months ago, has quickly turned into a gigantic platform powered by 6 TB RAM, 1200 core kubernetes cluster.


The react frontend has become a massively complex system handling dozens of themes and plugins which can add/remove new themes or plugins in real time without even a restart, serving about 5 million pageviews a day.

The simple django backend has expanded into dozens of microservices processing over 100M requests a day and we are still debating how many is too many. Each of them come with their own complexity.


The android app, downloaded over 6 million times already, is now a magical piece of java codebase which can somehow adapt to a user's behaviour and show/hide features based on where the seller is in his creating an online store adventure.

On top of that, the CEO decided to give every seller his own android app, by far one of the most loved features. So Dukaan now has over 3 million different android APKs floating and being shared on whatsapp which we generate, maintain and update, Without the playstore.

We recently launched 2 iOS apps, one for the sellers and another for buyers (Dukaan finder) and do constant updates and feature releases.

Using Dukaan's android, iOS and web platforms, sellers have added over 15 million products so far resulting in over 50 million product images and meta-data, our complex data pipelines feed those into sophisticated computer vision algorithms using which we are able to magically detect and upload an entire catalog just from a photo of the store shelf, suggest relevant images of the products as soon as you type the product name and detect objectionable products/content on the platform in real time.

All these systems generate over 50M events a day that we store and process for data analytics, fraud prevention and global product search recommendations.

The newly launched social commerce platform "Dukaan Plus" is a very complex system integrating half a dozen third party services under one integrated platform to make buying and (re)selling easy for everyone. The home screen feed itself is going to be fully personalized, adapted to a reseller's behavior to suggest the most relevant product for him to resell rather than finding and being overwhelmed within a catalogue of millions of products.

We did this with a team of just 12 ninjas (engineers), giving their best every second to make sure that everyday over 5 million neighbourhood dukaans can reach their customers, right in their hands - quickly and safely and are able to deliver a great shopping experience which is on par with the mazor online retailers, globally.

This is already very overwhelming and we have just got started, the product roadmap is solid, the adoptions are through the roof and we need more hands on deck to continue shipping and delivering a product which is already miles ahead from competition in every single way.

"In coming years, over 50 million neighbourhood dukaandars will be taking their dukaans directly to customers with no physical boundaries and we are looking for talented ninjas to help build the infrastructure, frontends, backends and the beautiful industry defining mobile apps.

We have already invested a lot in cutting edge AI and ML technology to simplify every step of the seller experience, From being able to magically upload the entire catalogue of a grocery store just by taking a photo of his store to processing thousands of online payment settlements in real-time.

We want to take that same magical experience to the next level by simplifying and redefining growth, Logistics and working capital requirements for the 1st time internet entrepreneurs," said Subhash Choudhary, Co-founder and Chief Technology Officer, Dukaan.

Dukaan recently launched Dukaan Plus, a social commerce platform to bring together manufactures, vendors, resellers and customers onto a single platform, where the reseller receives commissions for their sales. The price of the products are regulated by Dukaan to ensure each product is priced appropriately. Since the launch, Dukaan Plus has over 10K registered users inclusive of vendors and resellers.

About Dukaan

Dukaan , founded in June 2020 by Suumit Shah and Subhash Choudhary, is a highly user-friendly, personalized, and AI-driven platform that enables millions of SMBs and first-time internet entrepreneurs to sell their products and services online. It powers over 3.5 million small and medium-sized businesses across India to start, grow, market, and manage their businesses over the internet in over 40 categories of businesses like grocery shops, restaurants, fruits and vegetables stores, electronics shops, fashion and apparel, jewellery, furniture stores, etc. Dukaan has been funded by Matrix Partners and Lightspeed India Partners.

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