Honda Activa is a name that buyers across generations might be familiar with. The Activa moniker can easily be one of the best-selling automotive sub-brands in the history of India. Honda Motorcycle and Scooter India (HMSI) has been riding the ICE-powered scooter volumes with the help of the iconic Activa brand. Also Read - Ola S1 Pro rival Simple One electric scooter revealed: Check images, features
The electric scooter market seems to be the fastest-growing segment in India and no sensible two-wheeler maker would want to miss out on this trend. Honda Motorcycle and Scooter India are no different. The company has finally shown some interest in the Indian electric scooter segment. Also Read - Bajaj Chetak electric scooter gets more expensive by almost Rs 13,000
Atshushi Ogata, President HMSI opened the possibility of an EV launch from the company. In an interview with ET Auto, Ogata said “[We are] able to see an actual HMSI EV product within the next financial year”. Also Read - Govt panel to come up with battery certification, quality control norms to counter EV fires
This new development falls in line with previous reports claiming that the second biggest two-wheeler company in the country will be entering the electric scooter market in the next fiscal.
There’s no mention of any new product name. Then why Activa E?
Bajaj Auto re-introduced the iconic Chetak brand in India as an electric scooter. This helped provide the buyers with some familiarity with the brand. Now the Bajaj Chetak EV is available in 20 Indian cities. It is yet to be a success story. However, Activa holds a similar brand value and Honda would want to capitalize on that.
Many new electric scooter brands have taken over the Indian market, with the exception of Hero Electric. With more and more established brands entering the segment, we can expect an even fierce competition to attract EV buyers. The ‘Activa’ brand will be an immediate pull for the Indian audience. New age brands such as Ola Electric, Ather Energy and Okinawa Autotech are also trying to woo the Indian buyer with tons of features, futuristic design and much more. HMSI may enter the race late but it seems to have an ace up its sleeve.